Exploring communication trends in Asia-Pacific.

The APCM 2020/21 survey provides valuable insights into current challenges and upcoming trends of public relations and communication management across 15 countries and territorries, including China, Hong Kong and Macau (SAR), Taiwan, Vietnam, Philippines, Thailand, India, Singapore, Brunei, Malaysia, Indonesa, New Zealand and Australia.

All APCM reports are available for free on this website!
APCM Collage

The Asia-Pacific Communication Monitor

The Asia-Pacific Communication Monitor (APCM) is a transnational study exploring strategic communication practices in the region. The first report has been published in late 2015 and the second edition in late 2017. The report for the third edition has been published in March 2021.

Similiar surveys are conducted in other regions of the world: the European Communication Monitor, the Latin American Communication Monitor, and the North America Communication Monitor. More than 6,000 practitioners are surveyed in each wave of the series. Together, these studies form the largest empirical research in public relations worldwide with more than 120,000 research reports downloaded or printed and numerous articles in several languages published until now.

Living up to highest academic standards, the APCM is run by a network of renowned professors from universities in the region, organised by EUPRERA and the Asia-Pacific Association of Communication Directors (APACD), supported by Truescope, NTU Singapore and Provoke. Privacy is fully respected.

Core research professors and team

  • Jim Macnarama, UTS University of Technology Sydney
    Flora Hung-Baesecke, UTS Sydney & Public Relations Society of China
    May O. Lwin, NTU Nanyang Technological University, Singapore
    Ansgar Zerfass, Leipzig University & EUPRERA

  • Research professors and national contacts

    Xianhong Chen, Huazhong University of Science and Technology, China; Regina Yi-Ru Chen, Hong Kong Baptist University, Hong Kong; Elizabeth Goenawan Ananto, Trisakti University, Jakarta, Indonesia; Junichiro Miyabe, Hokkaido University, Sapporo, Japan; Yungwook Kim, Ewha Univerisity, Seoul, Korea; Kiranjit Kaur, Universiti Teknologi MARA, Selangor, Malaysia; Elaine Koller, Public Relations Institute of New Zealand, New Zealand; Fernando Paragas, University of the Philippines, Diliman, Phillipines; Pei Wen Wong, Nanyang Technological University, Singapore; Ivy Huang, Taiwan International Public Relations Association, Taipei, Taiwan; Nutthabon Pornrattanacharoen, Mahidol University International College, Nakhon Pathom, Thailand; Nguyen Thi Thanh Huyen, Vietnam National University, Hanoi, Vietnam.