Core Research Team - Asia-Pacific Communication Monitor

Prof. Jim Macnamara, Ph.D.

Jim Macnamara

Jim Macnamara is Distinguished Professor and Head of the Public Communication Discipline at the University of Technology Sydney (UTS). He is also a Visiting Professor at the London School of Economics and Political Science and the London College of Communication. He is the author of 16 books and more than 70 academic journal articles and book chapters and is the recipient of a number of international awards e.g. from the Institute for Public Relations (IPR) in the USA and the International Association for Measurement and Evaluation of Communication (AMEC) in London. Personal website and contact data

Prof. May O. Lwin, Ph.D.

May O. Lwin

May O. Lwin is Professor at the Wee Kim Wee School of Communication at Nanyang Technological University in Singapore (NTU) and Associate Dean (Special Projects) of the College of Humanities, Arts and Social Sciences at NTU. Her research is focused on strategic communication and health communication, with a particular interest in digital communication. She is the author of a number of marketing books and book chapters and also the recipient of numerous awards including the prestigious Fulbright ASEAN Scholar Award and the Ogilvy Foundation International Award for Academic Leadership. Personal website and contact data

Dr. Flora Hung-Baesecke

Flora Hung-Baesecke

Dr. Flora Hung-Baesecke was a senior lecturer at Massey University, New Zealand and previously at Hong Kong Baptist University before joining the University of Technology Sydney (UTS) in the second half of 2020. She is Chair of the Public Relations Division of the International Communication Association (ICA) representing more than 4,500 communication scholars worldwide; a board member of the Public Relations Society of China (PRSC); and member of the Academic Committee of the China International Public Relations Association (CIPRA).
Personal website and contact data


Prof. Dr. Ansgar Zerfass

Ansgar Zerfass

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and serves as Editor of the International Journal of Strategic Communication (Routledge, USA). He was President of the European Public Relations Education and Research Association (EUPRERA), Brussels, and has received multiple research awards. He has published 38 books and more than 400 articles and study reports in several languages and coordinates all Communication Monitor projects across 80 countries since he initiated the first ECM survey across Europe back in 2007. Personal website and contact data

Assistant researchers

Jens Hagelstein, M.A., and Dr. Ronny Fechner support the APCM and other monitor studies with project management, survey design and statistical consultancy. Both have extant experience in strategic communication research and hold graduate degrees in communication science from Leipzig University, Germany.